Lead the work.
Marketing & Management
The Marketing & Management option at Lake Area Tech prepares you to understand how businesses attract customers, make decisions, and grow. Over 20 months, you’ll build a strong foundation in marketing strategy, management, and professional sales.
Coursework covers customer analysis, pricing, promotion, advertising, social media marketing, data analysis, sales strategy, and business regulations. You’ll learn how to evaluate opportunities, understand audiences, and apply that insight to real business decisions.
The program emphasizes hands-on learning through real-world projects, business visits, and interaction with industry professionals. An internship experience is also required, giving you the opportunity to apply your skills in a professional setting and build confidence before entering the workforce.
If you plan to continue your education, tools like Transferology can help you understand how your coursework applies toward a four-year degree and explore your next steps.
Articulation agreements:
E-Degree Option
Lake Area Tech offers hybrid E-degree programs for students who need flexibility without sacrificing quality. These programs combine online coursework with required on-campus experiences, giving you the ability to learn on your schedule while still completing hands-on training when it matters.
Is online learning right for you? Learn what it means to be a hybrid learner, how it works and what you can expect.
Marketing & Management Careers
Below are several careers you could pursue with an Marketing & Management degree. Visit our job board to see job opportunities in the Marketing & Management sector.
Marketing Coordinator
Graduates of the Marketing & Management option can pursue careers as Marketing Coordinators, helping organizations promote products, services, and brands through marketing campaigns and customer engagement strategies. In this role, you'll assist with advertising, social media, event planning, content creation, and marketing communications while supporting business growth and customer relationships. It's an excellent career path for individuals who enjoy creativity, communication, and business strategy.
Where you might work:
• Marketing agencies
• Retail organizations
• Healthcare companies
• Financial institutions
• Small businesses
Sales Representative
As a Sales Representative, you'll help businesses connect customers with products and services that meet their needs. Graduates can expect to build client relationships, develop business opportunities, provide product recommendations, and support revenue growth. This role combines communication, problem-solving, and customer service skills.
Where you might work:
• Business-to-business (B2B) companies
• Retail organizations
• Agricultural businesses
• Manufacturing companies
• Service-based organizations
Retail or Operations Manager
Retail and Operations Managers oversee daily business activities while ensuring customers receive exceptional service. In this role, you'll manage employees, monitor performance, coordinate inventory, and help organizations achieve operational and financial goals. This career offers opportunities to apply leadership, customer service, and business management skills.
Where you might work:
• Retail businesses
• Hospitality organizations
• Service companies
• Franchise operations
• Corporate retail organizations
Business Development Coordinator
As a Business Development Coordinator, you'll help organizations identify growth opportunities, strengthen customer relationships, and support strategic initiatives. Graduates can expect to assist with sales efforts, marketing campaigns, client communications, and business outreach activities that help organizations expand and succeed. This role provides a strong foundation for future leadership and management opportunities.
Where you might work:
• Corporate business departments
• Marketing agencies
• Professional service firms
• Financial organizations
• Entrepreneurial businesses
Every class, every semester. Find the right pathway to achieve your degree on your timing.
Getting all of this straight can be tough – but you're not alone. Our representatives are here to help.
"Lake Area Tech's progress in education, facilities, and faculty is amazing. The students come out very prepared for their next step."
Estimated Cost
At Lake Area Tech, there are no surprises. View expected expenses below, so you can plan ahead for a successful year.
| Tuition | $9,648 |
| State Fees | $3,240 |
| Departmental Fee | $2,604 |
| Campus Support Fee | $2,232 |
| Books | $1,250 |
| Laptop (What laptop should I get?) | $1,190 |
| Total Estimated Program Cost: | $20,164 |
We know that college is a significant investment in your future. Our goal is to offer you the most transparent look at potential costs associated with your degree.
Note that other indirect costs, such as housing, food, transportation, personal and other miscellaneous costs will vary for each student’s situation, and are not included in this estimate. You can find these estimates and a semester breakdown in the PDF cost breakdown worksheet.
We strive to offer a variety of financial aid options, as well as helpful resources regarding outside financial aid options.
Marketing & Management FAQs
Get the details you need to decide if this program is the right fit for you.
What can I do with a Marketing and Management associate degree from Lake Area Tech?
This degree prepares you for entry-level roles in marketing, sales, management, branding, and customer-focused business positions.
What marketing and management classes are included in this program?
Courses cover marketing fundamentals, digital and social media marketing, branding, sales, management principles, and business communication.
How long does the Marketing and Management degree take to complete?
The Marketing and Management associate degree can be completed in two years with full-time enrollment.
Does this program include digital marketing or social media training?
Yes, students gain hands-on experience with digital marketing, social media platforms, and content creation strategies.
What career paths can I pursue with a marketing and management degree?
Graduates pursue careers in marketing coordination, sales, advertising support, customer success, and entry-level management roles.
Does Lake Area Tech offer hands-on marketing experience or real projects?
Yes, students work on real-world projects that mirror current marketing and management practices.
Is this program good for students who want to work in sales or advertising?
Yes, the program builds strong foundations in promotion, persuasion, customer engagement, and sales strategy.
What skills will I learn in the marketing and management track?
You’ll develop skills in branding, communication, digital marketing, teamwork, leadership, and data-informed decision-making.
Marketing & Management Staff
Field-tested. Student-ready. Our esteemed staff is prepared to walk with you through every step of your collegiate career.
