Marketing & Management Course Catalog
Use this course outline to follow your Marketing & Management training from business fundamentals to advanced marketing strategies. See how each semester builds the skills needed for today’s business world.
Attending college is more than just collecting credits — there's a carefully designed path that builds your knowledge, skills, and expertise step by step. On this page, you'll find a complete, semester-by-semester breakdown of all the courses required to graduate.
On-Campus (2026-2027)
Associate of Applied Science (A.A.S.) Degree
18 Months (4 Semesters)Credits Required for Graduation: 72
First Year – Fall Semester
| Course Code | Course Title | Clock Hours | Credits |
|---|---|---|---|
| BUS 101 | Introduction To Business | 45 | 3 |
| BUS 122 | Business Relationships | 45 | 3 |
| BUS 160 | Principles Of Selling (Business) | 45 | 3 |
| BUS 170 | Human Resources Management | 45 | 3 |
| ACCT 210 | Principles Of Accounting I | 45 | 3 |
| CSC 105 | Computer Software Applications | 45 | 3 |
| Total | 270 | 18 |
First Year – Spring Semester
| Course Code | Course Title | Clock Hours | Credits |
|---|---|---|---|
| BUS 120 | Principles Of Marketing (120) | 45 | 3 |
| BUS 162 | Retailing | 45 | 3 |
| CMST 101 | Foundations of Communication* | 45 | 3 |
| (choose one) BSA 232 CSC 125 | Social Media Marketing Advanced Computer Applications | 45 | 3 |
| (choose one) ACCT 211 BUS 236 | Principles Of Accounting II Financial Management | 45 | 3 |
| Selected Behavioral Science Course (choose one) | 45 | 3 | |
| Total | 270 | 18 | |
Second Year – Fall Semester
| Course Code | Course Title | Clock Hours | Credits |
|---|---|---|---|
| BUS 140 | Business Law | 45 | 3 |
| BUS 150 | Advertising | 45 | 3 |
| BUS 244 | International Business | 45 | 3 |
| ECON 201 | Principles of Microeconomics* | 45 | 3 |
| Selected Communications Course (choose one) COMM 101 - Communications and Career Strategies ENGL 101 - Composition * (CSS 100 – Career Search Strategies .5 credit) | 45 | 3 | |
| Selected Mathematics Course (choose one) | 45 | 3 | |
| Total | 270 | 18 | |
Second Year – Spring Semester
| Course Code | Course Title | Clock Hours | Credits |
|---|---|---|---|
| BSA 235 | Branding | 45 | 3 |
| BUS 220 | Personal Finance | 45 | 3 |
| BUS 230 | Management Policy | 45 | 3 |
| BUS 238 | Business Innovation | 45 | 3 |
| BUS 242 | Internship/Capstone Project (Business) | 180 | 3 |
| ENT 135 | Competitive Analysis | 45 | 3 |
| Total | 405 | 18 |
All elective and/or additional courses not listed on your current program outline must be approved by your adviser and appropriately identified on the current program semester outline of any Business Associate Option or Financial Services Option.
Prerequisite: Students must have successfully completed ACCT 210 – Principles of Accounting I (or have approval from the instructor) before enrolling in ACCT 211 – Principles of Accounting II or BUS 236 – Financial Management.
Students will select a course in each of the areas listed to meet general education requirements. Courses marked with an asterisk (*) can be transferred directly to the university system and may be substituted for recommended courses on the outline. Students should speak with an advisor before doing so.
Students who select to take transferable communications course ENGL 101, must also register for CSS 100 – Career Search Strategies for .5 credit. This curriculum is required for all Lake Area Tech graduates and is included in the COMM 101 course but is separate from the university system.
On-Campus: January Start (2026-2027)
Associate of Applied Science (A.A.S.) Degree
18 Months (4 Semesters)Credits Required for Graduation: 72
First Year – Spring Semester
| Course Code | Course Title | Clock Hours | Credits |
|---|---|---|---|
| BUS 120 | Principles Of Marketing (120) | 45 | 3 |
| BUS 162 | Retailing | 45 | 3 |
| (choose one) BSA 232 CSC 125 | Social Media Marketing Advanced Computer Applications | 45 | 3 |
| ACCT 210 | Principles Of Accounting I | 45 | 3 |
| Selected Behavioral Science Course (choose one) | 45 | 3 | |
| Selected Communications Course (choose one) COMM 101 - Communications and Career Strategies ENGL 101 - Composition * (CSS 100 – Career Search Strategies .5 credit) | 45 | 3 | |
| Total | 270 | 18 | |
First Year – Fall Semester
| Course Code | Course Title | Clock Hours | Credits |
|---|---|---|---|
| BUS 101 | Introduction To Business | 45 | 3 |
| BUS 122 | Business Relationships | 45 | 3 |
| BUS 160 | Principles Of Selling (Business) | 45 | 3 |
| BUS 170 | Human Resources Management | 45 | 3 |
| CSC 105 | Computer Software Applications | 45 | 3 |
| (choose one) ACCT 211 BUS 236 | Principles Of Accounting II Financial Management | 45 | 3 |
| Total | 270 | 18 |
Second Year – Spring Semester
| Course Code | Course Title | Clock Hours | Credits |
|---|---|---|---|
| BSA 235 | Branding | 45 | 3 |
| BUS 230 | Management Policy | 45 | 3 |
| BUS 238 | Business Innovation | 45 | 3 |
| CMST 101 | Foundations of Communication* | 45 | 3 |
| ENT 135 | Competitive Analysis | 45 | 3 |
| Selected Mathematics Course (choose one) | 45 | 3 | |
| Total | 270 | 18 | |
Second Year – Fall Semester
| Course Code | Course Title | Clock Hours | Credits |
|---|---|---|---|
| BUS 140 | Business Law | 45 | 3 |
| BUS 150 | Advertising | 45 | 3 |
| BUS 220 | Personal Finance | 45 | 3 |
| BUS 242 | Internship/Capstone Project (Business) | 180 | 3 |
| BUS 244 | International Business | 45 | 3 |
| ECON 201 | Principles of Microeconomics* | 45 | 3 |
| Total | 405 | 18 |
All elective and/or additional courses not listed on your current program outline must be approved by your adviser and appropriately identified on the current program semester outline of any Business Associate Option or Financial Services Option.
Prerequisite: Students must have successfully completed ACCT 210 – Principles of Accounting I (or have approval from the instructor) before enrolling in ACCT 211 – Principles of Accounting II or BUS 236 – Financial Management.
Students will select a course in each of the areas listed to meet general education requirements. Courses marked with an asterisk (*) can be transferred directly to the university system and may be substituted for recommended courses on the outline. Students should speak with an advisor before doing so.
Students who select to take transferable communications course ENGL 101, must also register for CSS 100 – Career Search Strategies for .5 credit. This curriculum is required for all Lake Area Tech graduates and is included in the COMM 101 course but is separate from the university system.
E-Degree (2026-2027)
Associate of Applied Science (A.A.S.) Degree
27 Months (6 Semesters)Credits Required for Graduation: 72
First Fall Semester
| Course Code | Course Title | Clock Hours | Credits |
|---|---|---|---|
| BUS 101 | Introduction To Business | 45 | 3 |
| BUS 160 | Principles Of Selling (Business) | 45 | 3 |
| ACCT 210 | Principles Of Accounting I | 45 | 3 |
| Selected Behavioral Science Course (choose one) | 45 | 3 | |
| Total | 180 | 12 | |
First Spring Semester
| Course Code | Course Title | Clock Hours | Credits |
|---|---|---|---|
| BUS 162 | Retailing | 45 | 3 |
| ENT 135 | Competitive Analysis | 45 | 3 |
| CSC 105 | Computer Software Applications | 45 | 3 |
| Selected Mathematics Course (choose one) | 45 | 3 | |
| Total | 180 | 12 | |
Second Fall Semester
| Course Code | Course Title | Clock Hours | Credits |
|---|---|---|---|
| BUS 140 | Business Law | 45 | 3 |
| BUS 170 | Human Resources Management | 45 | 3 |
| BUS 220 | Personal Finance | 45 | 3 |
| (choose one) ACCT 211 BUS 236 | Principles Of Accounting II Financial Management | 45 | 3 |
| Total | 180 | 12 |
Second Spring Semester
| Course Code | Course Title | Clock Hours | Credits |
|---|---|---|---|
| BSA 232 | Social Media Marketing | 45 | 3 |
| BUS 120 | Principles Of Marketing (120) | 45 | 3 |
| BUS 230 | Management Policy | 45 | 3 |
| Selected Communications Course (choose one) COMM 101 - Communications and Career Strategies ENGL 101 - Composition * (CSS 100 – Career Search Strategies .5 credit) | 45 | 3 | |
| Total | 180 | 12 | |
Third Fall Semester
| Course Code | Course Title | Clock Hours | Credits |
|---|---|---|---|
| BUS 122 | Business Relationships | 45 | 3 |
| BUS 150 | Advertising | 45 | 3 |
| BUS 242 | Internship/Capstone Project (Business) | 180 | 3 |
| BUS 244 | International Business | 45 | 3 |
| Total | 315 | 12 |
Third Spring Semester
| Course Code | Course Title | Clock Hours | Credits |
|---|---|---|---|
| BUS 238 | Business Innovation | 45 | 3 |
| BSA 235 | Branding | 45 | 3 |
| CMST 101 | Foundations of Communication* | 45 | 3 |
| ECON 201 | Principles of Microeconomics* | 45 | 3 |
| Total | 180 | 12 |
All elective and/or additional courses not listed on your current program outline must be approved by your adviser and appropriately identified on the current program semester outline of any Business Associate Option or Financial Services Option.
Prerequisite: Students must have successfully completed ACCT 210 – Principles of Accounting I (or have approval from the instructor) before enrolling in ACCT 211 – Principles of Accounting II or BUS 236 – Financial Management.
Students will select a course in each of the areas listed to meet general education requirements. Courses marked with an asterisk (*) can be transferred directly to the university system and may be substituted for recommended courses on the outline. Students should speak with an advisor before doing so.
Students who select to take transferable communications course ENGL 101, must also register for CSS 100 – Career Search Strategies for .5 credit. This curriculum is required for all Lake Area Tech graduates and is included in the COMM 101 course but is separate from the university system.