Privacy Policy

Who We Are

Any privacy-specific concerns can be sent to Lake Area Technical College.

Mailing Address:
PO Box 730
Watertown, SD 57201

Physical Location:
1201 Arrow Ave.
Watertown, SD 57201

(605) 882-5284
1-800-657-4344
Fax: 1-605-882-6299

Personal Data We Collect and Why

Certain functions on our website require us to collect personal data from our users in order to do general business. Examples of personal data collected include (but not limited to) name, phone number, email address, physical and/or mailing address, fax, and general contact information. Information such as this is necessary to provide our website visitors with registration services and applications, among other functions. When you initiate contact with us through submitting a form on this website, your consent for collection and retention of this information for normal business usage is implied.

EMBEDDED CONTENT FROM OTHER WEBSITES

Content on this site may include embedded content (e.g. videos, images, links, submission forms, etc.). Embedded content from other websites behave in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

ANALYTICS

Information about our website visitors is collected through the use of Google Analytics. That software collects information about our visitors such as pages visited, duration of time on site, browser and general device information, etc. We use these statistical tools to analyze our website’s usefulness to our visitors and make improvements when needed. Google’s privacy policy can be found here.

Who We Share Your Data With

Information, as described above, is collected for our business needs. We do not share or sell your contact information with any third parties. We partner with Insight Marketing Design to host and maintain our website, and as such, they have full access to information collected and stored through our website. This partnership is necessary to maintain and improve our website services. Website administrators also have full access to data collected and stored by our website.

We do not process ecommerce payments on our website. Any payments done online through a LATC web property are handled by that applicable third-party service, and data / information exchange related to the payment processing is done through their own servers.

How Long We Retain Your Data

Data collected, as described above, is retained indefinitely for customer service purposes and as storage space allows.

What Rights You Have Over Your Data

If you have submitted personal information on this site, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where We Send Your Data

Data related to our website is held on a secured web server in the USA. To provide fast content delivery, we may use a Content Delivery Network (CDN) provided by CloudFlare, that caches our content across a global network. CloudFlare’s privacy policy can be found here.

How We Protect Your Data

Our hosting company uses a secure firewall to keep out unauthorized users and ensure the integrity of our systems. We are vigilant about protecting our site from unwanted intrusions.


Cookies

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to control the cookie preferences. 

You can at any time change or withdraw your consent.

Your consent applies to the following domains: www.lakeareatech.edu.

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

Essential: Some cookies are essential for you to be able to experience the full functionality of our site. They allow us to maintain user sessions and prevent any security threats. They do not collect or store any personal information. For example, these cookies allow you to log-in to your account and add products to your basket, and checkout securely.

Statistics: These cookies store information like the number of visitors to the website, the number of unique visitors, which pages of the website have been visited, the source of the visit, etc. These data help us understand and analyze how well the website performs and where it needs improvement.

Marketing: Our website displays advertisements. These cookies are used to personalize the advertisements that we show to you so that they are meaningful to you. These cookies also help us keep track of the efficiency of these ad campaigns.

The information stored in these cookies may also be used by the third-party ad providers to show you ads on other websites on the browser as well.

Functional: These are the cookies that help certain non-essential functionalities on our website. These functionalities include embedding content like videos or sharing content of the website on social media platforms.

Preferences: These cookies help us store your settings and browsing preferences like language preferences so that you have a better and efficient experience on future visits to the website.

The below list details the cookies used in our website.

Should you decide to change your preferences later through your browsing session, you can click on the “Privacy Policy” tab on your screen. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more about how to manage and delete cookies, visit wikipedia.orgwww.allaboutcookies.org.


SMS Privacy Policy and Terms of Service

SMS/Text Messaging

Lake Area Technical College (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information, including information collected in connection with our SMS (text messaging) communications.

Information We Collect

We may collect personal information that you voluntarily provide to us, including but not limited to:

  • Name
  • Email address
  • Mailing address
  • Mobile phone number

This information may be collected when you:

  • Complete forms on our website
  • Submit inquiries or applications
  • Register for events
  • Communicate with us directly

SMS Communications

Consent to Receive Text Messages

By providing your mobile phone number and explicitly opting in (for example, by checking a consent box on a form), you agree to receive SMS messages from Lake Area Technical College. Message and data rates may apply.

Consent to receive text messages is not a condition of enrollment or purchase.

​Types of Messages You May Receive

Messages may include both informational and promotional content, such as:

  • Admissions updates and application status notifications
  • Event reminders and campus information
  • Enrollment-related communications
  • Promotional messages about programs, opportunities, or events

Message frequency may vary. You may receive multiple messages per week depending on your engagement with us.

How You Opt In

You may opt in to receive SMS messages by:

  • Submitting forms on our website and selecting the SMS consent option
  • Registering for events and opting into text communications
  • Providing consent during the application or inquiry process
  • Communicating with us and agreeing to receive follow-up messages

Information Collected for SMS Communications

When you opt in to receive SMS messages, we may collect:

  • Your mobile phone number
  • Your name
  • Information related to your inquiry, application, or engagement with us

How We Use SMS Information

We use your information to:

  • Send admissions and enrollment communications
  • Provide application updates and reminders
  • Share event information
  • Send promotional and marketing messages (where consent has been provided)
  • Respond to inquiries and provide support

Sharing of SMS Information

We do not sell, rent, or share your mobile phone number or SMS consent information with third parties for their marketing purposes.

We may share your information with trusted service providers (such as messaging platforms) solely for the purpose of delivering SMS communications.

Opt-Out of SMS Communications

You may opt out of receiving text messages at any time by replying:

  • STOP to unsubscribe
  • HELP for assistance

Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

Retention of SMS Data

We retain SMS-related information only for as long as necessary to fulfill the purposes described in this policy or as required by applicable law. When no longer needed, we securely delete or anonymize the information.

How We Use Your Information

We may use your information to:

  • Provide and improve our services
  • Communicate with you
  • Process applications and registrations
  • Respond to inquiries
  • Comply with legal obligations

Your Privacy Rights

You may request to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your data

To make a request, please contact us using the information at the top of this page.

You may also opt out of SMS communications at any time by replying STOP.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information.

Phone Call Communications

Consent to Receive Phone Calls

By providing your phone number to Lake Area Technical College, you consent to receive phone calls from us, which may include calls made using automated technology, artificial intelligence (AI)-assisted systems, and/or prerecorded or artificial voice messages.

These calls may be made for informational or promotional purposes related to:

  • Admissions and enrollment
  • Application status and follow-ups
  • Event reminders and participation
  • Programs, offerings, and other opportunities

Consent to receive phone calls is not a condition of enrollment or purchase.

AI-Assisted Calling

Some calls may be conducted or supported by automated systems or AI-assisted technology. These technologies may be used to:

  • Provide information
  • Route calls or assist representatives
  • Deliver prerecorded or partially automated messages

You may request to speak with a live representative at any time during a call, where applicable.

Call Recording and Monitoring

Phone calls with Lake Area Technical College may be recorded and/or monitored for purposes such as:

  • Quality assurance
  • Training and evaluation
  • Record-keeping and compliance

By engaging in a call with us, you acknowledge and agree that the call may be recorded, where permitted by applicable law.

How We Use Call Information

Information collected during phone communications may be used to:

  • Respond to inquiries and provide support
  • Assist with admissions and enrollment processes
  • Improve our services and communication practices
  • Maintain records of interactions

Opt-Out of Phone Calls

You may opt out of receiving phone calls at any time by:

  • Informing the caller during any call
  • Contacting us using the information provided above
  • Following any opt-out instructions provided during the call

We will process opt-out requests in accordance with applicable law.

Sharing of Call Information

We do not sell or share your phone number with third parties for their marketing purposes.

We may share information with trusted service providers solely for the purpose of facilitating communications and services on our behalf.

Call Frequency

The frequency of phone calls may vary depending on your interaction with us, including your inquiry status, application progress, or engagement with our programs.

Compliance with Applicable Laws

We strive to comply with all applicable laws and regulations related to phone communications, including the Telephone Consumer Protection Act (TCPA) and other relevant regulations governing automated calls, prerecorded messages, and call recording.

SMS and Phone Call Terms of Service

SMS Terms of Service

By opting in to receive SMS messages from Lake Area Technical College, you agree to the following terms:

SMS Program Description

You may receive SMS messages from us that include both informational and promotional content, such as:

  • Admissions and enrollment communications
  • Application status updates
  • Event reminders and participation details
  • Student engagement and support communications
  • Promotional messages related to programs, offerings, and opportunities

These messages may be sent to prospective students, applicants, and current students.

Message Frequency

Message frequency may vary based on your interactions with us. You may receive multiple messages per week depending on your engagement, application activity, event participation, or requests for information.


Opt-In

You may opt in to receive SMS messages by:

  • Providing your mobile phone number through website forms, applications, or event registrations and selecting the SMS consent option
  • Submitting an inquiry and explicitly agreeing to receive text messages (for example, by checking a consent box)
  • Providing consent through other communication channels where permitted

By opting in, you provide express consent to receive SMS messages from Lake Area Technical College, including messages sent using automated technology, AI-assisted systems, and/or prerecorded messages.

Consent to receive SMS messages is not a condition of enrollment or purchase.

Opt-Out

You may opt out of receiving SMS messages at any time by replying:

  • STOP to unsubscribe

After you send STOP, you will receive a confirmation message and will no longer receive SMS messages from us unless you opt in again by sending START to (number/Numbers)

Help Instructions

For assistance, reply:

  • HELP

You will receive a response with instructions on how to get support.

Message and Data Rates

Message and data rates may apply depending on your mobile carrier plan.

Carrier Disclaimer

Message delivery is subject to your mobile carrier’s network availability and is not guaranteed. Supported carriers, message types (including short code, 10DLC, or toll-free), and compatible devices may vary.

Carriers are not liable for delayed or undelivered messages.

Eligibility

By participating in this program, you confirm that:

  • You are the authorized user of the mobile number provided
  • You have the authority to consent to receive SMS messages at that number

Acceptable Use

You agree to use this service only for lawful purposes and not to misuse, disrupt, or interfere with the messaging service.

Privacy

Your information will be handled in accordance with our applicable Privacy Policy. For more information, please review the privacy policy above.

Changes to Terms

We may update these Terms of Service from time to time. Updates will be posted on this page with a revised effective date. Your continued participation in the SMS program constitutes your acceptance of such changes.

By opting in to receive SMS messages from Lake Area Technical College, you agree to the following terms:

SMS Program Description

You may receive SMS messages from us that include both informational and promotional content, such as:

  • Admissions and enrollment communications
  • Application status updates
  • Event reminders and participation details
  • Student engagement and support communications
  • Promotional messages related to programs, offerings, and opportunities

These messages may be sent to prospective students, applicants, and current students.

Message Frequency

Message frequency may vary based on your interactions with us. You may receive multiple messages per week depending on your engagement, application activity, event participation, or requests for information.

Opt-In

You may opt in to receive SMS messages by:

  • Providing your mobile phone number through website forms, applications, or event registrations and selecting the SMS consent option
  • Submitting an inquiry and explicitly agreeing to receive text messages (for example, by checking a consent box)
  • Providing consent through other communication channels where permitted

By opting in, you provide express consent to receive SMS messages from Lake Area Technical College, including messages sent using automated technology, AI-assisted systems, and/or prerecorded messages.

Consent to receive SMS messages is not a condition of enrollment or purchase.

Opt-Out

You may opt out of receiving SMS messages at any time by replying:

  • STOP to unsubscribe

After you send STOP, you will receive a confirmation message and will no longer receive SMS messages from us unless you opt in again by sending START to the same number.

Help Instructions

For assistance, reply:

  • HELP

You will receive a response with instructions on how to get support.

Message and Data Rates

Message and data rates may apply depending on your mobile carrier plan.

Carrier Disclaimer

Message delivery is subject to your mobile carrier’s network availability and is not guaranteed. Supported carriers, message types (including short code, 10DLC, or toll-free), and compatible devices may vary.

Carriers are not liable for delayed or undelivered messages.

Eligibility

By participating in this program, you confirm that:

  • You are the authorized user of the mobile number provided
  • You have the authority to consent to receive SMS messages at that number

Acceptable Use

You agree to use this service only for lawful purposes and not to misuse, disrupt, or interfere with the messaging service.

Privacy

Your information will be handled in accordance with our applicable Privacy Policy. For more information, please review the privacy policy above.

Changes to Terms

We may update these Terms of Service from time to time. Updates will be posted on this page with a revised effective date. Your continued participation in the SMS program constitutes your acceptance of such changes.

Contact Us

If you have questions about these Terms, please contact us.

Phone Calling Terms of Service

By providing your phone number to Lake Area Technical College, you agree to the following terms regarding phone call communications.

Consent to Receive Calls

You consent to receive phone calls from Lake Area Technical College, which may include calls made using automated technology, AI-assisted systems, and/or prerecorded or artificial voice messages.

These calls may be made for both informational and promotional purposes, including:

  • Admissions and enrollment communications
  • Application follow-ups and status updates
  • Event reminders and participation details
  • Student engagement and support
  • Promotional information about programs, offerings, and opportunities

Consent to receive phone calls is not a condition of enrollment or purchase.

AI-Assisted and Automated Calling

Some calls may be conducted or supported by automated systems or AI-assisted technology. These technologies may be used to:

  • Deliver prerecorded or partially automated messages
  • Assist representatives during live calls
  • Route or respond to inquiries

You may request to speak with a live representative during a call, where applicable.

Call Recording and Monitoring

Phone calls may be recorded and/or monitored for purposes including:

  • Quality assurance
  • Training and evaluation
  • Record-keeping and compliance

By participating in a call, you acknowledge and agree that the call may be recorded, where permitted by applicable law.

Call Frequency

The frequency of calls may vary based on your interaction with us, including your inquiry status, application activity, event participation, or engagement with our programs.

Opt-Out of Phone Calls

You may opt out of receiving phone calls at any time by:

  • Informing the caller during a call
  • Contacting us using the information above
  • Following any opt-out instructions provided during the call

We will process opt-out requests in accordance with applicable law.

Use of Information

Information collected during phone communications may be used to:

  • Respond to inquiries and provide support
  • Assist with admissions and enrollment processes
  • Improve services and communication practices
  • Maintain records of interactions

Privacy

Your information will be handled in accordance with our Privacy Policy. For more information, please review the privacy policy at the top of this page.

Changes to Terms

We may update these Terms of Service from time to time. Updates will be posted on this page with a revised effective date.

Contact Us

If you have questions about these Terms, please contact us at:

Email: admissions@lakeareatech.edu
Phone: 800-657-4344