The Business Associate program offers six options to allow graduates to achieve their specific career goals in the business industry.  In addition to the Marketing & Management Option, Fashion/Retail Merchandising, Hospitality & Tourism, Human Resource Associate, Interior Business Design, and Photography/Media options are available to choose from.

The Business Associate Marketing & Management Option is a dynamic career. It’s for those who enjoy working in the exciting world of business. In this program students are prepared for a wide variety of career choices.

Business Associate Marketing and Management Option graduates play a vital role in our nation’s overall economy and help keep America’s business wheels spinning.

And There's Plenty of Variety

The Marketing & Management option of the Business Associate program at Lake Area Tech provides theory and practical experience for the student. The program emphasizes the fundamentals of marketing and the profitable operation of a business enterprise. Its core requirements are suitable for use in any business where a basic understanding of marketing, merchandising and professional sales is required.
Special attention is given to the role of the middleman, evaluation of customer needs, price determination, promotion, sales strategy, government regulations and the importance of the customer.

Who Can Build a Career in Hospitality and Tourism?

Someone interested in business should have an outgoing personality, be enthusiastic and enjoy working with people.

Employment Opportunities

Marketing and management are recognized as some of the fastest growing career areas today. Students entering the work force will find a wide variety of employment opportunities with a number of different organizations. Many of the job openings fall within the vast wholesale and retail sectors, retailing, advertising, small business management and accounting.

Recommended Background Courses

Although not required, the following courses would be beneficial to this course of study prior to attending Lake Area Technical Institute: Communications, Business Courses, Business Law, Accounting, Marketing Education, Math, Psychology, Computers, English.